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Research Methodology

Research Abstract

The Hispanic Millennial Project research combined the following research elements:

  • Literature - An analysis of third party research on Hispanic Millennials
  • Secondary Research - An analysis of syndicated research data (U.S. Census Bureau, Experian Simmons, Geoscape, etc.) on Hispanic Millennials
  • Primary Research/Quantitative research - online survey data gathered by ThinkNow Research


Survey Methodology

ThinkNow Research conducted four national online surveys from March 2014 – April 2015. A total of 4,871 interviews were completed. Qualified respondents were segmented into the following five groups:

Hispanic Millennials Hispanics 35+ Non-Hispanic White Millennials Asian Millennials African-American Millennials
Origin Self-identify as Hispanic origin Self-identify as Hispanic origin Self-identify as White Non-Hispanic origin* Self-identify as Asian Self-identify as African-American
Age 18 to 34 years of age 35 to 64 years of age 18 to 34 cialis pas cher years of age 18 to 34 years of age 18 to 34 years of age
Base Size N=301 (Foreign Born:91) N=305 (Foreign Born:95) N=327 N=300 N=300

Notes: *Non-Hispanic White does not include African-Americans, Asians and other ethnic groups. Respondents in each group were weighted to match U.S. Census population distributions for gender, age, and U.S. region.


** Alcohol related questionnaire participants were screened for ages 21+.

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