The Hispanic Millennial Project is an innovative research initiative on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non-Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project provides insights into critical questions regarding Hispanic Millennials, including:
- How Hispanic Millennials differ from “mainstream” Millennials
- How Hispanic Millennials are different from other Hispanic cohorts
- Hispanic Millennials digital behavior and motivations
- An introduction of potential Hispanic Millennial segments
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.